WD-40
WD-40 can fix just about anything: squeaky doors, stuck zippers, rusty bolts, awkward silences (okay, maybe not that one). It’s the miracle in a can your dad swore by, your grandpa carried like a weapon, and your roommate probably misused at least once. Sure, it won’t fix your heartbreak, your mid-life crisis, or the weird tension at family dinners, but for everything else? There’s WD-40.
Partners: Eunice Pak & Reagan Mathies
Social
This reel would be shared on WD-40’s socials encouraging conversation about problems people think can’t be fixed.
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This carousel would engage consumers to share the collateral damage from their past relationships and how WD-40 can fix it.
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This print ad would work best in Popular Mechanics or Motor Trend, where middle-aged men are likely to be browsing for their next big purchase.
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Copy: You finally pulled the trigger on the vintage car. Royal blue. Chrome Trim. A real head-turner. Only problem? The driver’s side door won’t open. So now you’re climbing in from the passenger side like it’s 1974 and your dignity doesn’t matter.
Good news: WD-40 Multi-Use Product was made for moments like this. One spray loosens stuck parts, cuts through rust, and gets that door swinging open like it’s brand new.
We can’t fix your midlife crisis, but we can make your grand entrance a little smoother. WD-40. For stuck doors, squeaky hinges, and the dreams you’re just now chasing.
Outdoor
This transit ad would work best near a bus stop, where reminders of a broken or missing umbrella would be most noticeable.
These outdoor ads show parents of young children one of the lesser known uses of WD-40, getting crayon off of fabric.