Darn Tough
Darn Tough is built for athletes who don’t back down. The ones who train in the rain, climb past their limits, and keep going long after others call it. Made in Vermont and backed by a lifetime guarantee, these socks are designed to handle whatever you throw at them. No frills, no gimmicks. Just gear that works as hard as you do. Whether you’re chasing a summit, a medal, or your next big goal, Darn Tough is there every step of the way.
Partners: Emma Harden & Chris Schmidt
Social
This social ad would engage consumer interested in more extreme sports like multi-pitch climbing, which involves camping thousands of feet off the ground.
(Click image to play animation)
Caption:
If you’re hanging off the side of a cliff, your socks better be as tough as you are. 🧗♂️🧦 @darntough has you covered—no blisters, no quit, just pure durability. #DarnTough #GuaranteedForLife #ClimbOn
This ad would work best in a magazine like Outside Magazine or Adventure Journal, when consumers are looking for inspiration for their next adventure. (Click image to enlarge)
Body Copy:
If you’re serious about your hiking, you’re serious about your comfort. Whether you’re hiking the Appalachian trail, edging up Angel’s Landing, or just going for a quick jaunt through your local park, you need socks that can keep you sweat-free and blister-free. Thankfully, Vermont outdoorsmen have had the answer for decades.
Darn Tough socks are made from the finest merino wool in New Zealand. Why merino wool? It’s sweat-wicking and suited to both hot and cold climates, meaning you’re always prepared no matter the destination, or its journey. Invest in a pair of Darn Tough socks today. Your trail buddies already own a few pairs.
Outdoor
This digital billboard would remind commuters that Darn Tough’s socks are made for the most extreme activities, not just your daily bike to work.
(Click to play animation)
Experiential
We want to create custom Darn Tough socks inspired by customers' adventures because every trail, summit, and adventure deserves to be celebrated in a bold, wearable way. These socks wouldn’t just keep up with your journeys, they’d tell them. It’s a chance to turn your best memories into gear that helps you create new ones.